UArctic Thematic Network on Northern Tourism

Impacts of the Northern Tourism Program

Student and Instructor Perspectives

For more than a decade, a circumpolar group of universities has combined online learning, field experience and academic collaboration to build knowledge, networks and research capacity around northern tourism. This interactive summary presents the main evidence from the 2026 impact study.

Direction signs to northern destinations at Fridheimar, Iceland
Directions and distances to a number of Northern destinations from Friðheimar (Iceland). Photo credit: Pat Maher.

Impacts build over more than a decade

The study combines alumni survey evidence with interviews and a Theory of Change approach to trace how a relatively modest programme developed longer-term educational, professional and institutional effects.

347students had completed at least one course between 2016 and 2025
21/24survey respondents reported moderate or significant influence on attitudes to northern tourism development
67%reported strong recall of climate change concepts
12/24were currently, or had previously been, working in tourism
~€630kestimated funding secured over 18 years, averaging about €35k per year

The field course is the strongest recurring impact mechanism

Across the interviews, the field course was consistently identified as the most significant experience. It connected academic concepts with place-based learning, collaboration, mentorship and direct engagement with tourism actors, communities and researchers.

“Thanks to the field course, I’m a PhD student now… It was the starting point for me thinking about applying for a PhD.”
Five instructors at the 2022 field course in Pyha-Luosto National Park
The instructional team for the 2022 field course in Pyhä-Luosto National Park (Finland). L to R: Professors Gunnar Þór Jóhannesson, Outi Rantala, Dieter Müller, Pat Maher, and Suzanne de la Barre. Photo credit: Pat Maher.

From resources to longer-term impact

The report uses a Theory of Change to connect programme inputs and activities with learning, networks, career effects and wider institutional collaboration.

The Northern Tourism Program

A joint master’s-level offer developed through the UArctic Thematic Network on Northern Tourism, combining two online courses with a field course in northern destinations.

A collaborative model rather than a new joint degree

The programme originated in discussions among scholars within the Thematic Network in 2010. The original ambition for a complete joint master’s programme evolved into a more practical model that complements existing degrees. Students can access specialist northern tourism expertise across institutions without replacing their home programme.

The three-course structure comprises i) Sustainable Development in Northern Environments, ii) Northern Tourists; Northern Hosts, and iii) the field course Northern Tourism in Practice. The online courses establish shared concepts, while the field course provides the applied core.

2008
The UArctic Thematic Network on Northern Tourism is established.
2010-2012
Early development is supported alongside the Chair in Arctic Tourism research project.
2015-2018
Further course development and the first cohort are supported through the High North Programme grant.
2016 onward
Field courses run in a series of northern locations, supported by mobility and research funding.
2025-2026
The impact study examines longer-term effects on students, instructors and institutional collaboration.
UNESCO World Heritage sign at Thingvellir National Park, Iceland
Looking past the UNESCO World Heritage sign and a large group of tourists at Þingvellir National Park (Iceland). Photo credit: Pat Maher.

A circumpolar university network

From 2015 onwards, a core group of institutions have provided in-kind administrative and instructional support. These are shown on Figure 1 and are: UiT - The Arctic University of Norway, UMU - Umeå University Sweden, HI - Háskóli Íslands, University of Iceland, ULapland - the University of Lapland Finland, UOulu - the University of Oulu Finland, VIU - Vancouver Island University (Canada) and since 2019 NU - Nipissing University in Canada.

From 2015-2019 the additional Canadian partner was CB - Cape Breton University, where the lead researcher was based at the time. This same researcher was based at the University of Northern British Columbia during 2010-2012 development.

Circumpolar map of universities core to the Northern Tourism Program
Network of universities core to the programme, as shown in the report.

Explore the network

Select an institution to show its place in the programme history recorded in the report.

Select an institution above.

Institutional figures and counts of related Thematic Networks are from UArctic member profiles, accessed 21 September 2026. UArctic notes that recent system changes can delay updates to Thematic Network member lists. Vancouver Island University is treated separately because a current live UArctic member profile was not available when checked.

Methodology

The impact study combined quantitative and qualitative evidence, structured through UArctic’s adaptation of the Theory of Change framework.

Theory of Change

The study first mapped the programme’s expected causal pathway and then used survey, interview and documentary evidence to examine whether those pathways were visible in practice.

Inputs
Resources and relationships mobilised
Activities
What the initiative did with those inputs
Outputs
Tangible products and services created
Outcomes
Changes in skills, behaviour and systems
Main impacts
Longer-term benefits if outcomes persist

Interviews

Seven semi-structured alumni interviews explored professional development, attitudes and programme experience. Six semi-structured instructor interviews examined the programme’s vision, implementation, challenges and longer-term effects.

Survey

The survey targeted alumni who had passed at least one course. Of 347 students in the records, 98 were reached by email or social media and 24 responded. Questions combined four-point scales with open responses.

This gives a response rate of about 24% of those reached and about 7% of the total alumni population, so the survey findings should be interpreted with the sample size and self-selection in mind.

24alumni survey responses
7alumni interviews
6instructor interviews
2016-25survey alumni participation years
The design is best read as a contribution analysis rather than a claim of definitive causality: the report explicitly notes the small sample and self-selection bias while drawing confidence from convergence across quantitative and qualitative evidence.

Results

The evidence points most strongly to durable learning, changed perspectives, research and career effects, and international networks, with the field course repeatedly acting as the key experiential mechanism.

Core concepts remained visible years later

Climate change was the most strongly recalled concept, followed by northern communities and sustainability. Entrepreneurship, participatory approaches and labour markets had lower levels of strong recall.

12Significantly influenced attitude
9Moderately
2A little
1Not at all

21 of 24 respondents therefore reported a moderate or significant influence on their attitude towards the development of northern tourism.

Climate change stands out as the most strongly retained concept, with 67% of alumni reporting strong recall.
Winter landscape in Pyha-Luosto National Park
A beautiful setting for a field course: Pyhä-Luosto National Park (Finland). Photo credit: Pat Maher.

Alumni recollection of course concepts and UArctic values

Climate change
67%
29%
4%
Northern communities
59%
29%
8%
4%
Sustainability
54%
38%
4%
4%
Respectful relationship
42%
54%
4%
Indigenous knowledge
42%
46%
12%
Tourist experience
42%
42%
12%
4%
Creative tourism
42%
42%
12%
4%
Tourism governance
33%
38%
25%
4%
Participatory approach
25%
50%
25%
Entrepreneurship
33%
29%
25%
13%
Labour markets
17%
50%
25%
8%
StronglyModeratelyA littleNot at all

The field course connected theory, place and people

Alumni described the programme as enriching and well structured. They highlighted sustainability, development and degrowth, land use, stakeholder and rights-holder engagement, Indigenous communities and climate change.

The field course stood out because it went beyond classroom learning. It offered collaboration, hands-on activities, direct contact with researchers and tourism actors, and practice in working across cultures and disciplines.

“You learn to trust the process, and you learn to work with people who come from different backgrounds and different opinions and different ideas.”
Professor Dieter Muller speaking to students at a field course in Umea
Professor Dieter Müller (red jacket) speaking to students at the 2019 field course in Umeå (Sweden). Photo credit: Pat Maher.
Students also reported that international composition mattered: comparing perspectives across Nordic and Canadian contexts helped them recognise both shared Arctic challenges and differences in approaches to tourism development.
Students and instructors at the visitor centre in Pyha-Luosto National Park
Students and Instructors at the visitor centre for Pyhä-Luosto National Park (Finland). Photo credit: Pat Maher.

Career effects were often indirect, but sometimes decisive

Interview evidence shows several pathways from the programme into later careers. For some, the field course prompted interest in doctoral study; for others it shaped research topics, encouraged a career change, or gave practical approaches that remained useful outside tourism.

“It’s a spark that I think had I not taken the program, may not necessarily have been lit in me.”

Half of the survey respondents reported that they were currently, or had previously been, working in tourism. The report also notes that the programme’s concepts transferred into other fields through practices such as stakeholder engagement and ethical decision-making.

Doctoral progression

Several alumni narratives link the programme, and especially the field course, to decisions to pursue PhD research.

Research direction

Discussions during the programme helped shape thesis topics and later research interests.

Transferable practice

Stakeholder engagement, collaboration and critical reflection were described as useful beyond tourism-specific roles.

The network also shaped instructors’ careers

Instructors described sustained collaboration, research projects, publications, conferences, PhD supervision and broader academic networks. Trust built over years of shared work was repeatedly described as central to making collaboration possible.

“It has been going so well because we trust each other.”

The interviews also identified administrative friction across institutions, especially admissions, registration, digital learning environments and mobility. These are important constraints because the programme deliberately spans institutional systems.

What sustained collaboration enabled

  • Access to colleagues with overlapping expertise and meaningful feedback.
  • Opportunities for joint research, funding applications and supervision.
  • Learning from colleagues experienced in community involvement, workshops and participatory research.
  • A wider sense of academic belonging across disciplines and national borders.

Impact Pathways

The study’s Theory of Change provides the clearest way to see how the programme moved from resources and collaboration to learning, networks, career effects and institutional capacity.

Conclusions & Recommendations

The evidence broadly supports the programme’s main hypotheses, while also showing where effects are strongest and where the delivery model could be strengthened.

1. Academic trajectories were influenced.
Interview evidence identifies pathways from field participation to doctoral study, research engagement and later academic careers.
2. Applied understanding was strongest around the field course.
The field component repeatedly appears as the place where theory, mentorship, peer networks and practice came together.
3. Cross-institutional delivery created network effects.
Alumni and instructors described sustained international relationships, collaboration and research opportunities beyond the courses themselves.
4. Attitudinal influence was substantial.
21 of 24 survey respondents reported a moderate or significant shift in perspective on northern tourism development.
The report is more cautious about broad industry transformation. Application in professional practice was uneven, and the clearest long-term evidence is concentrated around research capacity, learning, networks and academic trajectories.

Seven recommendations

Select a recommendation to read the rationale from the report.

Continuity is central to impact. Stable baseline funding for coordination and mobility would reduce reliance on opportunistic grants and allow more strategic development.
The field component is the primary impact driver. Extension to additional Arctic contexts and structured alumni follow-up could consolidate learning effects.
Given the link between mentorship and doctoral progression, alumni mentoring, PhD retreats and early-career research workshops could amplify capacity effects.
Entrepreneurship and labour-market themes were less strongly retained. Stronger applied business and policy elements could deepen links with practice.
Better alignment of calendars, credit-recognition guidance, admissions and digital access could reduce friction created by cross-institutional delivery.
The programme offers a replicable case for comparative impact work across Thematic Networks, helping UArctic identify common enabling factors and inform strategic investment.
Growth should preserve the informal practices and trust-based relationships that have underpinned the network’s effectiveness.

A concluding reflection

The programme suggests that educational impact in networked environments does not scale through size alone. The report emphasises trust, continuity, intellectual coherence and lived collaboration as enabling conditions that accumulated over more than a decade.

Its wider question is deliberately forward-looking: if sustained thematic collaboration over a decade can generate measurable research capacity in one specialised field, what might longer-term stable network support achieve across other Arctic domains?

Icelandic landscape near Snaefellsnesvegur
Near Snaefellsnesvegur, Iceland. Photo credit: Stephen Heal.