Heads of the Russian Association on public relations, representatives of professional communities from Moscow, St. Petersburg, Irkutsk, and Yakutsk, known Russian scientists, as well as students participate in the festival of public relations.
Within the festival the 4th All-Russian scientific and practical conference "Actual Problems of Internal Image Formation of the Region in a Context of Domestic Policy of the Russian Federation", the All-Russian scientific forum "The Arctic and present challenges", master classes of experts, summing up the All-Russian Olympic Games "PR Olympus" and Open republican competition of social advertizing, competition of the student's projects "My Alma Mater", and an excursion program will be held on March 27-28.

Festival fields:
– image of the territory in the conditions of the competition;
– internal image of the region as factor of investment appeal of the territory;
– modern practice of tourism in the region;
– increase of efficiency of tourist activity in Arctic;
– improvement of life quality of the population and social, economic, scientific and cultural development of the territory;
– Arctic vector of development of the Russian science;
– Arctic culture in the conditions of globalization: major problems of culture of the Arctic civilization.

Representatives of ministries and departments, business communities, scientific, educational and public organizations, the mass media, and students are invited to participate in the festival. The materials presented during the festival will be published.
Participation conditions: application form (full name, work place, position, author’s title, P.O. address, contact phones, e-mail, the fax), theses of reports in printed and electronic options (till June 4). Requirements for article registration: in Russian or English (with the appendix of annotations and keywords), 3-5 pages, format - MS Word, font - Times New Roman, size – 14, unary line spacing.

- Phone (fax) of Federal state budget educational institution of higher professional education “Baikal State University of Economics and Law” (411-2) 36-97-92, e-mail: bguep_nio@mail.ru. Contact person: Syrovatskaya Anna Ilyinichna(411-2) 36-93-24, e-mail: bguep_nio@mail.ru.
Tel. / fax of the department of advertisement and PR of the North Eastern Federal University (411-2) 35-06-63
e-mail: kafedra_prykt@mail.ru. Contact person: Salnikova Oksana Mikhaylovna, е-mail: salnicovao@mail.ru